Built In | HOW USEFUL IS CLUBHOUSE?

Clubhouse is gaining traction across lots of different industries. Its exclusivity and ephemerality make it a powerful marketing channel for businesses of all stripes

Przemek Chojecki

Expert Columnist

Ph.D. in mathematics, named on a Forbes 30 under 30 list; runs Contentyze, a content generation platform, and is passionate about educational content.

March 30, 2021

Updated: March 31, 2021

If you’re an entrepreneur, you’re constantly in search of new ways to connect with your audience. In 2021, most of the time doing so will include some form of social media. Nowadays, social media channels are a key marketing arm for any online business. From Facebook to Twitter to Instagram, brands have used social media to find creative and innovative ways of engaging their audiences.

The new generation of social media platforms presents even more opportunities for businesses to develop creative engagement strategies. Figuring out how best to use each platform may be a challenge though. At first blush, Clubhouse might seem like a particularly odd fit for businesses. It’s an app in which users attend conference calls based on various themes that interest them. Nothing in Clubhouse is permanent; users can’t communicate with each other via any kind of written message.

So, given its structural quirks, is Clubhouse a good place to do business? Definitely yes! Read on for ideas to get started with it.

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